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Personalise at scale with behavioural data.

Instead of chasing traffic, we help Marketing and E-commerce Managers convert their existing visitors at the often overlooked stage of the buying journey: the Checkout.

Trusted by industry leading e-commerce brands like

Checkout as conversion driver, not form filler.

Without FERO

X  Generic messaging for every shopper
X  Persona-based segmentation
X  One-size-fits-all Checkout flow
X  Hidden Friction killing conversions
X  High drop-off rates, low insights

With FERO

✅  Real time, personalised messaging
✅  Behavioural segmentation that adapts
✅  Chechout tailored to each visitor
✅  Frictionless, optimised flow
✅  Higher conversions, fewer drop-offs

Available on:

Without changing your existing payment setup, FERO integrates seamlessly to streamline the upgrade of a superior checkout experience with simple plugin installation.

No two sessions are ever the same.

Change what your visitors see at Checkout - as they are browsing.

Learn from actual Behaviour

Detects device, location, browsing habits, cart size, and return status in real time.

Adapt Checkout in real-time

Reorders payment options, removes steps, and adds relevant upsells based on intent.

Accelerates Decisions

Converts hesitating users with urgency, trust signals, and personalised paths.

Continuously Optimises

Tracks drop-off rates, AOV trends, and performance benchmarks vs competitors.

Unlock the Power of Data Driven Personalisation

With FERO, every customer's journey is uniquely tailored. Experience the thrill of elevated customer satisfaction and watch your conversion rates soar!

Intent

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Decisiveness

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Price sensitivity

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Shipping cost sensitivity

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Gender

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Age

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Location

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Affluence

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Social media

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Device usage

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Streaming & media consumption

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Digital subscriptions

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Interests

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Lifestyle

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Values

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Attitudes

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Dedicated to compliance, committed to excellence

Results you can rely on

Customers report a 25-30% conversion rate uplift thanks to tailoring the checkout experience.

"We've had the Checkout Companion running for two months now, and so far loving the results! Interesting for learning more about customer behaviour and recognising certain patterns. Recommended!"

Laura Saarinen
CEO, Lilja the Label

Managing more than 100M checkouts annually on Shopify

5 star rating on Shopify

"The FERO team are fantastic. Easy to set up and hit the ground running. We're better able to talk to our customers in a personalised way that delivers both a better experience to our customers but also a better uplift to our metrics."

Finn Christo
Head of E-commerce, Built for Athletes

"FERO has been great for our store! It’s incredibly easy to use, boosts conversions, and provides valuable insights into our customers and their behaviour. The platform is fantastic, and the team behind it is amazing! I highly recommend this app!"

Elliot Fuentes
Head of CRM, CDLP

Your business can save

$1.43M
with FERO
$1M
in annual revenue
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7 in 10 shopping carts are abandoned. We’re here to stop this and help you capture that lost revenue.

Start recovering more carts on autopilot

Join the e-commerce stores enjoying 10% more conversions with FERO.

It only takes around 10 minutes to set up
(and other popular questions)

How can FERO deliver a 15% increase in checkout conversion?

FERO helps to increase checkout conversions by tailoring each shopper's experience. Using real-time data, we personalise the checkout process – from custom cart abandonment messaging to targeted offers and optimised payment options. This creates a smoother, more relevant journey for your visitors, keeping them engaged and driving more completed purchases.

My business is unique, how do I know FERO will work for me?

FERO is designed to fit any business that wants to turn more checkouts into sales. We focus on optimising the crucial step between customers starting the checkout and them completing it—something every business deals with. FERO seamlessly integrates with your system to streamline the process, boost conversions, and create a better experience for your visitors.

What e-commerce platform does FERO support? Can it work with my current payment provider?

FERO integrates effortlessly with Shopify and works with any payment provider you already use – PayPal, Stripe, Adyen, and more. No need to switch! Our checkout optimisation layers on top, boosting your conversion rate while keeping your trusted systems in place. It’s all about improving your visitors' experience and making their checkout process smoother.

What challenges do businesses face with personalised payment solutions, and how do you solve them?

Implementing personalised payment solutions can be tricky, but we’ve got it covered. We partner with top-tier providers that meet PCI DSS and GDPR standards, ensuring data security and privacy with strong encryption and compliance. Beyond security, we focus on creating smoother, more intuitive payment experiences tailored to each customer’s preferences, helping you build trust and boost conversions.

Have any questions we didn’t answer?