FERO

Checkout Reinvented
with Intelligence

Meet the intelligent checkout engine that adapts in real time to how your customers shop.

Hero Visual
Rudi and Bear logo
Ujamaa logo
Roundwood of Mayfield logo
Crafty Brewing logo
Clothing Connection Online logo
Lash Perfect logo
My Dear Beer logo
Kes Lighting logo
Op Kop Koffie logo
Bedstar logo
Bedstar logo
The Fire Pit Company logo
Babouche! Golf logo
Leadertec logo
Serious Pig logo
Senza Tea logo
IT Bay logo
Rudi and Bear logo
Ujamaa logo
Roundwood of Mayfield logo
Crafty Brewing logo
Clothing Connection Online logo
Lash Perfect logo
My Dear Beer logo
Kes Lighting logo
Op Kop Koffie logo
Bedstar logo
Bedstar logo
The Fire Pit Company logo
Babouche! Golf logo
Leadertec logo
Serious Pig logo
Senza Tea logo
IT Bay logo

"Once we saw the 57.1% uplift results on mobile, it was obvious. We needed to move to 100% traffic as quickly as possible. Otherwise, we are just leaving sales on the table."

James Kendall

Managing Director, KES Lighting

"I never thought checkout could impact our sales so much — until FERO. After switching, we saw a 34.9% boost in completed checkouts."

Jawahir Al-Mauly

Founder & CEO, Ujamaa Spice

"FERO has felt like an extension of our team, and seeing a 32.7% lift in conversions confirmed we chose the right partner."

Lucy Hunt

Head of Marketing & PR, Round Wood of Mayfield

"It’s not only about just adding more payment methods, it’s the streamlined checkout. Less clutter, fewer distractions, and the right prompts at the right moment."

Rick Woolliss

Head of Business Development, Crafty Brewing

"When we saw a 27.5% uplift in completed checkouts, it was clear the simpler approach was working. That’s exactly what we were aiming for: less friction, more conversion."

Joao Nunes

E-commerce Manager, The Eyelash Design Company

"We increased our conversion by 24% in 2 weeks. With FERO, our checkout now automatically adapts to each customer. It’s no cure, no pay!"

Lennard Terlouw

CEO, My Dear Beer

"I’m pleased to see an uplift of 27.8%! And with the process being so smooth and easy, it’s a huge benefit, especially for small businesses."

Jazz Honey

CEO, Rudi & Bear

"What made it special is the people. I haven’t come across one software company so far like that in my entrepreneurial journey."

Somashekhar Sriramappa

Co-Founder, Op Kop Koffie

"Since implementing FERO, our revenue has seen a remarkable increase of 57% compared to the previous month without it. That significant growth is a legit stat."

George Hess

Founder, Victus Emporium

"The team made it really easy, honest, straightforward, and genuinely risk free. We could test it without commitment, and within days we saw it working exactly as promised."

Jason André

Director, The Fire Pit Company

"All we did was put it in and run it... Who wouldn’t want to work with a company that does the heavy lifting and gives you a 30 percent uplift in sales?"

David Long

Founder, Babouche! Golf

"Even if I could recover 10% or 20% of those people, that would be quite substantial. FERO helped us do even better."

Peter Haigh

Founder, Leadertec

"Very, very nice people to deal with and very responsive. People jumped on issues quickly and seemed to care about our account … more than can be said for other platforms we’ve dealt with."

Ryan McCann

Head of Ecommerce, Serious Pig

"We thought our issue was visual. It turned out the real bottleneck was the checkout experience. Once FERO stepped in, our non-wholesale conversion effectiveness increased significantly."

Jeroen Veneman

Founder, Senza Tea

"Anything an online retailer can do to increase conversion and improve the customer experience should be taken seriously. Anybody on Magento working with the standard checkout definitely needs to consider looking at FERO. It was a no-brainer."

Albie Attias

Ecommerce Director, The IT Bay

The average cart abandonment rate is over 70%. FERO fights this with personalised checkout flows, smart upsells, and optimised payment journeys — proven to recover lost revenue.

FERO logo

SmartCheckout

Built with intelligent AI models that personalise checkout based on real shopper behaviour.

Explore FERO Smart Checkout

Every shopper sees something different. FERO adapts each session in real time, based on how shoppers browse, where they’re from, and what they’re likely to do next.

The FERO Network

10M+ Checkouts optimized monthly and accelerating

Every interaction strengthens our models, fueling smarter checkouts across the network.

More about the FERO Network →
Checkout Reinvented
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay
Mastercard
PayPal
IDEAL
Klarna
Apple Pay
Bancontact
Google Pay

Powers checkout anywhere

Deployable on any ecom stack. Integrated with all major payment providers.

More about Checkout Reinvented →

Adaptive checkout. Powered by behaviour.

FERO personalises every checkout, making it easier to buy and harder to abandon.

Learn more about FERO Smart Checkout