Where Luxury Meets Effortless Shopping.

Your customers appreciate the finer things—and expect the same from their shopping experience. FERO transforms their clicks, scrolls, and pauses into valuable insights: where they hesitate, what’s disrupting their flow, and how your checkout process compares to other luxury fashion brands.

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Trusted by industry leading e-commerce brands like

Elegance is in the details

We’ve analysed over 10 million fashion Checkout journeys to understand what actually converts. Here’s what we’ve learned:

Thumbs ≠ Clicks

72% of luxury shoppers browse on mobile. They expect an elegant, seamless checkout experience on every device—or they’ll shop elsewhere.

Cart ≠ Commitment

Over 65% of luxury carts are abandoned, often due to unexpected fees, sizing uncertainties, or a slow, complicated checkout that doesn’t reflect the premium shopping experience.

Traffic ≠ Sales

Social media buzz and celebrity endorsements can drive traffic, but without building trust, offering urgency, and delivering a flawless checkout experience, luxury shoppers may hesitate to convert.

First impressions matter.
But so does the last click.

How FERO drove 21% revenue growth for Florence Black

Background

Florence Black, the quintessential luxury British fashion brand, was grappling with a thorny challenge: over 90% of customers were abandoning their carts at Checkout. For luxury fashion, that’s not exactly a shocker. Shoppers often want a bit more wooing before committing to that first splurge. After all, the average consideration time for high-end purchases is around 20 days. But something else was clearly holding Florence Black’s customers back at checkout. We knew we could help them turn that hesitation into confidence, and those abandoned carts into chic new wardrobes.

Solution

By combining FERO’s smart segmentation with simple abandoned cart messaging changes, Florence Black’s revenue increased by 21.8% – nearly overnight. They’ve reinvested this money into building their brand, hiring a photographer for their upcoming fashion show, and ordering more stock in advance, propelling their small brand forward to even bigger things.

An essential tool for anyone looking to gain deeper insights into their customer base, and drive more effective marketing efforts!

Finn Lewis

Founder & Creative Director

Why FERO

Unlock the Power of Data Driven Personalisation

With FERO, every customer's journey is uniquely tailored. Experience the thrill of elevated customer satisfaction and watch your conversion rates soar!