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Finding it hard to grow traffic right now? You’re not alone. Here’s what to try instead
Organic social growth slowing down? ROAS not what it once was? Been hit by the latest Google algorithm update? If you’re finding it hard to grow or maintain traffic levels right now, you’re not alone; many e commerce brands have found their traffic growth plateauing, or the cost of acquiring it rising sharply. Why you might []</p>
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Personalised checkout experiences work – and they’re not just for big brands
71% of consumers expect personalisation from the companies they interact with, and 76% get frustrated when this doesn’t happen. But many smaller e commerce brands aren’t making the most of this expectation. It’s why checking out of a Shopify-based website can feel painful when you compare it to a site like Amazon. After speaking with many []</p>
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Is your e commerce brand working against “survivorship bias”?
Whether you’ve heard of the term “survivorship bias” or not, the chances are your e commerce brand is working against it. Most brands are. Survivorship bias is a form of selection bias. It can lead us to make assumptions about our entire audience based only on the data of those that ‘survive’, or pass a certain []</p>
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Calculating & improving your returning customer rate
Your returning customer rate is the percentage of customers that buy from your site more than once. Generally speaking, the higher this percentage, the better. If you run your store in Shopify, you’ll be able to see your ‘Returning customer rate’ within the analytics section of your store dashboard. Otherwise, you can calculate it with []</p>
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Mastering Abandonment Emails
In the fast paced world of e-commerce, cart abandonment is a significant challenge. It’s a moment every online retailer dreads: a customer fills their shopping cart and then, for various reasons, leaves without completing the purchase. However, this isnt the end of the road. With an effective abandonment email strategy, you can recover these lost sales []</p>
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Five Ways Companies can Increase Conversion
In today’s digital landscape, simply attracting visitors to your website isn’t enough. The real challenge lies in turning these visitors into customers or leads. This is where Conversion Rate Optimisation, or CRO, comes into play. What is conversion rate optimisation? Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who []</p>
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Personalisation Matters
The e commerce industry is a competitive landscape, and standing out from the crowd is crucial. One of the most effective ways to achieve this? Personalisation. Customers want to feel valued. Tailoring the shopping experience to individual preferences and behaviours online is much harder to do and take action on. Craig Savage, the founder of FERO, []</p>
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Why You Should Care About Checkout Abandonment Personalisation
The Checkout Chasm Customers have seen significant innovation and improvement in their experience to add items to a shopping cart and completing purchases. However, theres a glaring oversight at the crucial juncture where these two experiences intersect the checkout screen. The retail industry persists in embracing a one size-fits-all approach, neglecting the customers needs at []</p>
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Overcoming Checkout Abandonment During Black Friday & Cyber Monday
As online retailers brace for the Black Friday and Cyber Monday sales peak, addressing checkout abandonment becomes paramount. High cart abandonment rates can overshadow the potential surge in holiday sales, with Baymard Institute highlighting a staggering 70% average abandonment. Often, this is due to the absence of preferred payment methods, causing significant revenue loss.This phenomenon, []</p>
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FERO raises $3M Seed Round to Pioneer Online Payment Solutions
Amsterdam 2 November 2023 FERO is delighted to announce the successful closure of a $3 million seed round from Coatue, Volta Ventures, and Antler. This capital will enable FERO to expand and enhance its unique online payment solution to tackle the $5T of annual revenue merchants lose at the point of checkout. After []</p>
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