Your customers know what the perfect pair feels like. And expect the same ease from their shopping experience. FERO reads into their clicks, scrolls, and pauses to uncover what’s slowing them down: where they hesitate, what’s causing fit-related doubts, and how your Checkout stacks up against other footwear brands.
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Trusted by industry leading e-commerce brands like
We’ve analysed over 10 million fashion Checkout journeys to understand what actually converts. Here’s what we’ve learned:
Over 80% of footwear shoppers browse on mobile. If your Checkout isn’t built for speed, clarity, and thumb-friendly flow—they’ll bounce before buying.
Around 68% of footwear carts are abandoned. The culprits? Sizing uncertainty, surprise costs, and clunky Checkout experiences.
Collabs and viral drops bring the clicks, but without trust signals, urgency cues, and a seamless path to purchase, conversions stay flat.
Black Tulip Studio is a UK-based footwear brand known for bold design, high-quality craftsmanship, and a distinctly playful tone. Their shoes are made to stand out, designed for customers who see footwear as an expression of personality, not just practicality. But in the world of online footwear, even the most confident shopper can hesitate. Concerns around sizing, fit, and comfort often creep in right before purchase. Add to that the friction of returns and the challenge of visualising the product on-foot, and many visitors drop off at checkout despite strong intent.
Black Tulip partnered with FERO to uncover why shoppers were abandoning their carts. Real-time behavioural data revealed hesitation at the final step—especially from mobile users and returning visitors—due to concerns around sizing and delivery. To tackle this, Black Tulip used FERO’s personalised checkout messaging with nudges like “True to size – check our fit guide” and “Easy returns.” For high-AOV buyers, value-focused messages and subtle urgency (“Selling fast in your size”) helped tip the balance.
The result? A 21.1% uplift in checkout conversions, simply by meeting customers where they are—reassuring them with the right message at the right moment.
"FERO has been a great tool for understanding our customers better. The Checkout analysis provides valuable insights into shopping patterns, enhancing our marketing efforts. The team is responsive and supportive—highly recommend for better customer understanding and to improve conversions."
Sumit Joshan Director at Black Tulips
Without changing your existing payment setup, FERO integrates seamlessly to streamline the upgrade of a superior checkout experience with simple plugin installation.
