Checkouts that fit the way your shoes do.

Your customers know what the perfect pair feels like. And expect the same ease from their shopping experience. FERO reads into their clicks, scrolls, and pauses to uncover what’s slowing them down: where they hesitate, what’s causing fit-related doubts, and how your Checkout stacks up against other footwear brands.

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Trusted by industry leading e-commerce brands like

Half your buyers walk away at the finish line

We’ve analysed over 10 million fashion Checkout journeys to understand what actually converts. Here’s what we’ve learned:

Thumbs ≠ Clicks

Over 80% of footwear shoppers browse on mobile. If your Checkout isn’t built for speed, clarity, and thumb-friendly flow—they’ll bounce before buying.

Cart ≠ Commitment

Around 68% of footwear carts are abandoned. The culprits? Sizing uncertainty, surprise costs, and clunky Checkout experiences.

Traffic ≠ Sales

Collabs and viral drops bring the clicks, but without trust signals, urgency cues, and a seamless path to purchase, conversions stay flat.

Every step matters.
Even the last one.

How FERO drove 21% revenue growth for Black Tulip Studio

Background

Black Tulip Studio is a UK-based footwear brand known for bold design, high-quality craftsmanship, and a distinctly playful tone. Their shoes are made to stand out, designed for customers who see footwear as an expression of personality, not just practicality. But in the world of online footwear, even the most confident shopper can hesitate. Concerns around sizing, fit, and comfort often creep in right before purchase. Add to that the friction of returns and the challenge of visualising the product on-foot, and many visitors drop off at checkout despite strong intent.

Solution

Black Tulip partnered with FERO to uncover why shoppers were abandoning their carts. Real-time behavioural data revealed hesitation at the final step—especially from mobile users and returning visitors—due to concerns around sizing and delivery. To tackle this, Black Tulip used FERO’s personalised checkout messaging with nudges like “True to size – check our fit guide” and “Easy returns.” For high-AOV buyers, value-focused messages and subtle urgency (“Selling fast in your size”) helped tip the balance.

The result? A 21.1% uplift in checkout conversions, simply by meeting customers where they are—reassuring them with the right message at the right moment.

"FERO has been a great tool for understanding our customers better. The Checkout analysis provides valuable insights into shopping patterns, enhancing our marketing efforts. The team is responsive and supportive—highly recommend for better customer understanding and to improve conversions."

Sumit Joshan

Director at Black Tulips

Why FERO

Unlock the Power of Data Driven Personalisation

With FERO, every customer's journey is uniquely tailored. Experience the thrill of elevated customer satisfaction and watch your conversion rates soar!