Intentional purchases need intentional design.

Your shoppers are telling you everything—through their clicks, scrolls, and stalls. FERO turns those signals into clear insights: where they drop off, what they need to convert, and how your Checkout stacks up against other brands.

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Trusted by industry leading e-commerce brands like

Don’t let a conscious purchase be a complicated one.

We’ve analysed over 10 million fashion Checkout journeys to understand what actually converts. Here’s what we’ve learned:

Thumbs ≠ Clicks

81% of fashion shoppers are on mobile. They need fast, fluid, mobile-optimised checkout—or they’re gone.

Cart ≠ Commitment

68% of fashion carts are abandoned, often due to hidden costs, sizing concerns, and complex Checkouts.

Traffic ≠ Sales

Influencer hype and viral trends can spike visits—but without trust signals, urgency, and a smooth Checkout, your conversion rate won’t budge.
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Eco-conscious buyers still need a reason to finish the purchase.

How Florence Black grew their revenue by 27.1% with FERO

Background

Florence Black, the quintessential luxury British fashion brand, was grappling with a thorny challenge: over 90% of customers were abandoning their carts at checkout. For luxury fashion, that’s not exactly a shocker. Shoppers often want a bit more wooing before committing to that first splurge. After all, the average consideration time for high-end purchases is around 20 days. But something else was clearly holding Florence Black’s customers back at checkout. We knew we could help them turn that hesitation into confidence, and those abandoned carts into chic new wardrobes.

Solution

By combining FERO’s smart segmentation with simple abandoned cart email copy changes, Florence Black’s revenue increased by 27.1% – nearly overnight. They’ve reinvested this money into building their brand, hiring a photographer for their upcoming fashion show, and ordering more stock in advance, propelling their small brand forward to even bigger things.

An essential tool for anyone looking to gain deeper insights into their customer base, and drive more effective marketing efforts!

Finn Lewis

Founder & Creative Director

Why FERO

Unlock the Power of Data Driven Personalisation

With FERO, every customer's journey is uniquely tailored. Experience the thrill of elevated customer satisfaction and watch your conversion rates soar!