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Actionable insights

in one Dashboard

Convert visitors into loyal customers with actionable insights on buyer behaviour, how to reduce cart abandonment and tailor the checkout experience for each individual shopper.




Pain point

Not enough information on performance

Businesses suffer from a lack of knowledge on customer behaviour.


Unlocking Checkout Journey insights

We provide analytics showcasing insightful checkout journey data, including customer segmentation, conversion rates, and buying behaviour.

Pain point

Lost sales

Businesses see customers abandon their carts which reduces their conversion rates, but don't know why.



Our dashboard offers predicted reasons and areas for revenue growth.

Pain point

Don’t know how to improve conversions

Often businesses get stuck and don't know how to move forward.


next best ACTIONS to take and their forecasted impact

We provide solid options on how to improve overall businesses including a forecast of the impact these actions will have.

Pain point

High transaction costs

Often businesses get stuck and don't know how to move forward or what will make an impact.


know where to optimise without sacrificing revenue

Insights on which customer segments can be steered to more cost effective payment methods.

Essential Dashboard


One Easy-to-Use Dashboard
Key Metrics View
Customer Analysis
Performance Forecast

One Easy-to-Use Dashboard

We offer one platform which shows real-time data on essential metrics and customer behavior to ensure informed decisions, leading to understanding each customer better, boosting conversion and revenue.

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One Easy-to-Use Dashboard

all key metrics in a single view

Detailed view on Sales, Conversion, Authorisation, and Cart Abandonment rates to maximise profitability and customer retention, empowering proactive adjustments to optimise performance.

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Key Metrics View

Customer behaviour Insights

Understand why different consumer segments are abandoning their cart and what actions you can take to improve the overall shopping experience and boost checkout conversion by personalising the checkout to each individual.

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Customer Analysis

Forecast future performance

Our dashboard provides detailed forecasts, empowering you to make informed decisions to drive growth and customer satisfaction. Run simulations to understand the impact changes will have on your future performance.

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Performance Forecast




How can FERO deliver a 15% increase in checkout conversion?


Through its personalised checkout and data insights. A personalised checkout conversion company can boost conversion rates by 15% through tailored experiences based on individual customer data. This involves analysing browsing history and purchase patterns to offer personalised product recommendations, targeted promotions, and customised incentives during the checkout process. By delivering a seamless and personalised shopping journey, the company can drive higher conversion rates and increase revenue.

My business is unique, how will I know FERO will work for me?


FERO mainly focuses on the layer between customers initiating the checkout process and actually completing their purchases, which is similar for most businesses. FERO seamlessly integrates into your existing system, optimising the payment flow for a smoother customer experience. This translates to increased conversions, enhanced security, and ultimately, a boost to your bottom line. Still have questions about how FERO can benefit your unique business? Feel free to reach out to us – we're happy to chat and explore if FERO is the perfect fit for you!

What ecommerce platform does FERO work with and can it integrate with existing payment platforms?


FERO is designed to work seamlessly alongside your existing payment service provider (PSP), regardless of who it is. This PSP-agnostic approach means you can keep using the providers you trust, like PayPal, Stripe, or Adyen, while adding FERO's checkout optimisation on top. Our pre-built solutions are already integrated with all major payment methods, so you can experience a smooth transition. If you have any questions about compatibility with your specific providers, don't hesitate to contact us.

What are some common challenges businesses face when implementing personalised payment solutions, and how do you overcome them?


In order to address the difficulties associated with putting customised payment solutions into place, we actively collaborate with respectable entities that follow PCI DSS and GDPR standards, guaranteeing the safe and responsible use of personal data. We address concerns regarding data security and privacy by protecting sensitive cardholder information by using strong encryption techniques and following to PCI regulations. Additionally, we place a high value on customisation, focusing on customer expectations to build stronger relationships with our audience and promote transaction completion. Our goals are to increase revenue, reduce cart abandonment rates, and provide a safe and easy way to make payments.

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Want to know more?

Book a strategic consultation for free

You will gain:

Review of your current checkout process, recommendations to enhance conversion rates.

Revenue boost estimates from these enhancements, detailing the ROI.

Detailed analytics on customer demographics, enabling customisation of the checkout experience to better match your audience's needs.

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