Sofas take space. Checkout shouldn’t.

Your shoppers are telling you everything—through their clicks, scrolls, and stalls. FERO turns those signals into clear insights: where they drop off, what they need to convert, and how your checkout stacks up against other furniture stores. Our Smart checkout dynamically adjusts the checkout experience, leading to a 25-35% increase in revenue.

Trusted by industry leading e-commerce brands like

Big carts. Big decisions. Big drop-off risk.

We’ve analyzed over 10 million checkout journeys to understand what actually converts for furniture.  Here’s what we’ve learned:

Cart ≠ Sale

53% of furniture shoppers drop-off as soon as they reach the checkout. We can tell why that happens for each customer.

Email ≠ Closed Deal

17% of furniture shoppers abandon the checkout after providing their email. We can tell you how to fix that.

Shipping ≠ Commitment

A dream piece can still be abandoned if the shipping isn't right. 3% of furniture shoppers abandon after filling in their shipping address.

Get insights from 1,000s of sessions across furniture e-Commerce.

What makes FERO different?

We start acting EARLY

If you optimize the checkout on the page, you're already too late.

Shoppers leave cues on whether they'll abandon from the first moment, as well as on how to keep them from doing so.

FERO is your pocket-sized Data Science team for a fraction of the price and fast results. In fact, we don't even charge until we deliver revenue growth.

Dynamic, real-time targeting

While most checkout optimization tools focus on UX and demographics, we are all about behavior.

We track your visitors from the moment they land, all the way to hitting the 'pay' button. We adjust as they browse, and by the time they arrive at checkout, their experience will be unique and tailored.

An essential tool for anyone looking to gain deeper insights into their customer base, and drive more effective marketing efforts!

Finn Lewis
Founder & Creative Director

Unlock the Power of Data Driven Personalisation

With FERO, every customer's journey is uniquely tailored. Experience the thrill of elevated customer satisfaction and watch your conversion rates soar!

Intent

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Decisiveness

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Price sensitivity

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Shipping cost sensitivity

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Gender

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Age

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Location

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Affluence

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Social media

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Device usage

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Streaming & media consumption

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Digital subscriptions

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Interests

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Lifestyle

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Values

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Attitudes

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Click to see how to get started with your platform:

Without changing your existing payment setup, FERO integrates seamlessly to streamline the upgrade of a superior checkout experience with simple plugin installation.

You know furniture. 
We know tech.

Let's talk

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